Monthly Archives: May 2011

How to choose a telemarketing service that will produce the results you want without breaking the bank.

Telemarketing companies make large numbers of sales calls on your behalf. These services can be a cost-effective alternative to creating an in-house telemarketing group. Telemarketing services can be broken into two major categories: inbound and outbound. This buyer’s guide addresses outbound calling. Telemarketing services provide telephone sales representatives (TSRs) who can make several different types of calls for your business: ...

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The real reason why Telemarketing is coming out on top

by Geoff Thomas What’s the real reason telemarketing, or appointment arranging, works? Here’s the intellectual reason. During the recession I’ve noticed some companies have been forced to find another angle to reach their audience and gain new business. Direct marketing has been pushed down the list because of cost, public relations has also been dropped as there was no guarantee ...

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What to consider before outsourcing telemarketing services

Telemarketing is still a thriving business. Despite the tales of menacing calls during dinner, most businesspeople like the idea of receiving information regarding building their business. Business-to-business telemarketing does not carry the stigma of business-to-consumer endeavors. Companies are in business to make money and other businesses can help them. Telemarketing facilitates this process. A telemarketing campaign can use a lot ...

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Insourcing vs. Outsourcing Telemarketing

What to consider when implementing a telemarketing program to generate, nurture, and qualify sales leads… To Insource or Outsource: Telemarketing can be a cost-effective method for identifying and qualifying leads and then moving these prospects along the sales cycle. When companies are considering implementing telemarketing for leads, frequently the first two questions that come up are: “Should we set up ...

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