Monthly Archives: September 2011

To Email or Call? That is the Question

When it comes to lead nurturing, is it better to reach out to a prospect by phone or email first? Well, as we have alluded to in previous posts, there is something to be said for relationship building, which is hard to pull off through email. emails cannot do discovery. An email can’t tell you: •      Whether recipients are influencers ...

Read More »

The Evolution of Marketing

The advent of Social Media has forced businesses to adapt or die. Marketing campaigns are now obsolete. Instead, social media has helped foster a world of constant contact, a continuous conversation between business and consumer/client. Marketing is no longer about small campaigns where we start, stop, measure, tweak, and start all over again. Instead, marketing has become a constant, meaningful ...

Read More »

Don’t Get Caught Up in Outdated Labels

B2B and B2C. They are two completely different business strategies, right? Well, not quite. Remember, business is ultimately always conducted between people. “Business to Business” companies often forget that they are not selling to Microsoft or IBM, they are, in fact, selling to the people at Microsoft and IBM. Makes sense, right? Well, yes and no. While the above situation ...

Read More »

The New Sales Process: Have You Adapted?

Let’s face it; technology has forever changed the sales process. Today’s consumer is more educated than ever. Because of this, the salesperson, in the traditional sense, is becoming extinct. By the time you first meet with the client, they have already used the Internet to research you, your company, your competitors, your product, and anything else they may have wanted ...

Read More »

What Kind of Working Skill Do We Need to be a Qualified Business Developer?

In order to succeed, business should always strive to be better – aka business development. But many companies simply do not have the time or resources (or both) to properly address every aspect of their own development. This is where outsourcing comes into play. Outsourcing allows companies to continue to focus on their core business activities without having to worry ...

Read More »