Monthly Archives: April 2014

B2B Sales Appointment Setting

At Grindstone Inc. our business development specialists are so much more than “telemarketers” – they take a specialized, convention approach to each and every one of your prospects.  Every single lead we deliver through Business to Business (B2B) telemarketing has fixed to some form of appointment with you or your sales representatives. So, If you are planning to outsource, make sure you get ...

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Lead Generation

Grindstone specializes in B2B sales and marketing programs including Appointment Setting, Lead Generation, and direct Telesales. Grindstone’s approach integrates talented people, automated lead development, and proper management oversight. For the past couple of years, we have been publishing the top B2B sales and marketing trends that we consider will have the most impact on a company’s ability to gain and ...

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Sales Appointment Setting

Appointment setting is the process of arranging a personal meeting of prospective buyers with a company’s sales team. It is where deals strike and leads are converted into actual customers. There are a number of things that need to be taken care of before an actual face-to-face is arranged. Make the perfect use of your sales team’s time. Have them ...

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Market Research and the Study of Consumer Behavior

Market research is the process of systematic collection of data and knowledge that helps in developing a market insight pertaining to a particular industry at any given time. Telemarketing business research also helps in identifying market trends and establishing service needs within a particular industry, it therefore plays a key role in gaining an advantage over the market competition. Market ...

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Effectively Connect and Convert Prospect Leads With Successful B2B Lead Generation Tips

One of the most important things an enterprise can do for their sales teams is to generate qualified sales. Generating new leads means acquiring potential customers who have indicated they are ‘in the market for your company’s products and services, and today marketing departments realize that their role has shifted from pushing a sales process to facilitating a buying process. ...

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