The Importance of Search Engine Optimization in B2B Transactions

Search Engine Optimization (SEO) is a cost-effective way to market your business/product while increasing profits, especially for B2B companies. Unlike traditional consumer transactions, B2B transactions often require much more research before an order is ever made. And, as this article from Marketing Today explains, the internet plays a major role in this process. A recent study, “The Role of Search in ...

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SEO Strategies – Challenges That Face Optimizers

It goes without saying that the number one way to help an online business succeed is through the use of SEO strategies. These are what you need to get top ranks in search engine results pages. With good ranking comes good traffic. It is worth noting though that optimizing web pages is not always an easy task. Optimizers are constantly ...

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