Telemarketing Sales Pitches You Should Avoid
In our greatly automated world, we are generally less impressed with robotic devices and one-size-fits-all responses. How many times have you found yourself yelling at an automated system while trying to make contact with a real person who can hopefully answer your question? How often do you hang up when you call a business and a recorded message answers? You may hate automated answering services but sometimes find you start sounding like them yourself. If you are not careful, you can become robotic in your B2B telemarketing sales efforts. It is one thing to be knowledgeable and prepared for questions potential buyers may ask, and something totally different to provide automatic answers taken from scripts or a prepared list of responses. Here are some bad habits you must break so you don’t lose a sale.
I Talk to Companies Like Yours Every Single Day
When you make this statement as part of your telemarketing services, your goal is to make a potential buyer feel comfortable with you. Your intention is to communicate your experience and expertise. However, it sends the message you deal with every client in exactly the same way without taking into consideration their unique needs, plans and goals. Instead of making a generalization applicable to every similar company, try mentioning some of the buyer’s specific traits. It will send them the message you’ve done your homework by researching their specific situation, and it is much more effective to assure them you have successfully worked with others in the same or similar industries.
I Took a Look at What You’re Doing and It’s Impressive
It’s nice to be impressed but even better to inform the buyer what you find particularly impressive. Without giving them specifics, you sound like a robot. It sounds like you haven’t done your research or even looked at their website in general. You can transform this into a profitable statement, however. All you need to do is simply add the points you found impressive. “I took a look at what you’re doing and found point 1, 2 or 3 to be quite impressive.” Make it specific to their business and they will know you took the time to learn about them and what they are doing.
Let’s Schedule an Appointment
Why? Simply scheduling a meeting can come across as cold and distant. Give the client a solid reason to make an appointment. Tell them precisely why it’s important to meet. Demonstrate how you are going to add value to their business and why it needs to be discussed further. Be clear about why a meeting is profitable and substantiate why it’s a good idea to advance to the next phase.
Are you ready to transform robotic presentations into personalized messages for better telemarketing sales? Contact us today to discuss how we can help you with B2B lead generation services that make a difference in your presentations and how they are received by clientele.