I bet you have wondered a few time how to keep your salespeople motivated during COVID-19. During the lockdown, sales processes and customer relationships have suffered. Sales reps have been confined to their homes, and their attention has been divided between work and personal relationships. This has put a great deal of stress on many businesses that retain and build relationships with their clients and secure new accounts. Companies have been struggling to keep their salespeople motivated.
What can be done, you ask?
Well, it requires creating new habits and new ways to conduct business. As a sales leader, you have to look at how you manage your sales team and realize that now, more than ever, communication matters. Constant connectivity between you and your team requires sound leadership, reassurance, and performance motivating objectives.
Here are a few tips to keeping your salespeople productive:
1. Set Daily Goals and Timelines
Many employees have said that their days are just blending together, and because of this, they are not as productive. So, one of the first things to do is set up daily tasks and timelines that your sales team can follow. Having this kind of structure will keep them focused, deadlines will be met, and your customers will be happy.
2. Stay Connected To Your Customers
Whether through phone calls or weekly emailers, create a method to keep in contact with your customer base. You must develop a strategy to determine how often they should be contacted, what platform you want to use, and create a script for success.
3. Create A Daily Routine
During this pandemic, the clock has moved more slowly. Time as we know it has lost much of its urgency, so it is essential to schedule a day-to-day routine for your team to follow, such as what time should they make calls, how many calls must be made each day, and what kind of reporting method do you want them to use.
Motivate your salespeople during COVID-19
Make unannounced and unexpected calls to each salesperson to show them that both you care AND that you are there for them if they should need you. Plus, doing so will keep them on their toes.
4. It’s A Good Time For Training
Finally, take this slow down to have your sales team learn new skills. Many online courses are cheap and do not take up a great deal of time. Stimulate their brains and possibly add new services to your business. It’s a win all the way around!
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