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Is Marketing a Part of Sales, or is Sales a Part of Marketing?

As a small business owner, you do not have the luxury of hiring specialists for each and every business-related task you have. Because of this, many departments handle multiple roles within a company. And more often than not, marketing and sales get lumped together.

This got us thinking; is marketing a part of sales, or is sales a part of marketing? Is your sales team in charge of marketing or is your marketing team in charge of sales?

“There really is no reason to categorize something as ‘sales’ and some other thing as ‘marketing’ – that is exactly what restricts companies from developing their business,” wrote one business development expert. “Those are just words that refer to interacting with the customer at different stages of the information exchange between the buyer and the seller.

Sales and marketing are just flip sides of a coin. One is absolutely worthless without the other!

So how can you, as a business owner, better balance your company’s marketing and sales responsibilities?


More importantly, outsourcing to Grindstone Business Development.

Grindstone is a full service, outsourced Business Development Company providing professional sales support and complete sales outsourcing solutions to Domestic and International clients alike. Grindstone specializes in Business to Business (B2B) programs including direct telesales, lead generation, database updating, customer retention, and B2B appointment setting services. Grindstone recruits, manages, and maintains top level talent through a superior management infrastructure. Consistent communication, feedback, and strategy refinement are a core trait. Grindstone is an extension of each client’s business and operates at the highest levels of professionalism. Every client program starts with the goal of establishing a long-term ongoing partnership.

So go back to doing what you do best and let Grindstone handle all of your business’ sales!

If you have any questions our Outsourced Sales Services, please contact Grindstone – based out of Baltimore, Maryland -by calling 1-888-724-7463 or click here today!

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