When most people hear the word “telemarketing,” they cringe thinking about unsolicited phone calls that come at the worst possible time. Fortunately, B2B telemarketing services often don’t fall into this category. However, it can still be difficult to get those telemarketing sales leads so your business can succeed. Follow these five tips to give your business a boost.
1. Get Them in on the Ground Floor
Often called the elevator technique, it’s important to make sure you get your potential customer on board as quickly as possible. You only have eight to 10 seconds to capture their attention. In that time, make sure you let them know exactly why you are calling and why they should continue listening.
2. Target the Right Customer
If you’re calling people who have no need for your products or services, you reduce your conversion rate drastically. This is why it’s so important to make sure you know exactly who you are trying to reach, along with the appropriate tactics to call the people who need you most. Putting together a list of your existing clients can help you identify who your B2B telemarketing services should be most focused on.
3. Share Valuable Information
When you’re trying to generate more telemarketing sales leads, the people you call will likely have a lot of questions they want answers to. If you’re working with telemarketing services, create a cheat sheet that will provide the answers for the most frequently asked questions your potential customers may have when talking with your representative.
4. A Universal Message Throughout
This can be one of the most difficult aspects of B2B telemarketing, especially if you’re working with telemarketing services. However, it’s critical to provide a universal message that is seamlessly integrated throughout the sales process, including your website and your sales calls. Finally, be sure every caller has the most accurate contact information.
5. Keep Up Regular Communication
Working with a telemarketing service can help reduce the amount of work your sales team has to do, but it’s still important to make sure everyone is on the same page. This often means staying in regular contact with your telemarketing professionals. They should also be able to ask any questions they may have and get an answer quickly. Instant messengers, such as Skype, can be invaluable tools.
Generating telemarketing sales leads can be one of the best ways to convert more sales for your business. However, many companies don’t have the resources to complete these calls without wasting time that could be better spent elsewhere. B2B telemarketing services can make this task easier, as long as you follow these five tips for improving your chances of success.
If you’re looking for a company to help you generate more sales leads, contact us. We can provide the telemarketing services you need to increase your chances of success.