Megan Seibert
- Oct 21, 2020
- 2 min read

Setting Up Virtual B2B Appointments During A Pandemic

As of October 2020, the CDC suggests that the country will be feeling the effects of COVID-19 into at least the middle of 2021. Setting up virtual B2B appointments during a pandemic can be tricky. Many companies are scrambling to keep their business’s income coming in. The reality is that when your sales team is in quarantine, how do your salespeople sell? Face-to-face sales are not an option. These B2B companies need to change their mindset and develop an online appointment setting strategy. Think about it … how can you build your business to succeed and sell in today’s COVID environment?

Virtual lead generation and telesales have skyrocketed across the world. The truth is that in many ways, your business may actually increase sales, cost less, and have long-lasting sustainability if you set it up in the right way. So you wonder, okay, I’m in, now where do I start.

The optimal and fastest way to begin is to work with a B2B appointment setting or lead generation company. These types of companies offer all of the services that your company needs at the moment, such as they nurture and qualify leads, set up appointments, know your market, speak only to your target audience. They don’t waste time talking with customers that they know are not the right fit for you. Plus, it saves time and money by outsourcing your company’s sales activities. The vital thing to note is that you don’t have to outsource all aspects of your sales process; the goal is to optimize your reach and sales pitch while your business is trying to adjust to the new ‘normal’ COVID workflow.

Key reasons:

Outsourcing saves time and money.
B2B appointment setting companies only talk to your target market and target audience.
A good lead generation company will set up your team for virtual success.

Plus, an effective B2B appointment setting company is your partner. Your success is their success!