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Generating New Business in 2021 thru Lead Generation

Wow, what a year 2020 turned out to be. Producing high quality leads has never been as vital as it will be starting January 1, 2021. Generating new business in 2021 thru lead generation will be the key to putting your business back on track and set it up for the future.

Unfortunately, there is no magic bullet that you can push to turn on a pipeline of leads, but you probably already figured that out, and what use to work for your business may not be working for you now. If you are a business-to-business marketer or salesperson, you probably haven’t gotten much sleep lately. With the pandemic at its height, businesses are struggling to secure qualified leads.

However, the growing trend is that all forms of inbound marketing companies are successfully generating B2B leads, with email marketing and organic SEO and content marketing leading the way. Today’s digital landscape can blur the lines as to where the leads are coming from due to the many different devices people are logging in with. A business could easily get lost searching through all of their data, hoping to locate where their leads are coming from.

Work Smarter Not Harder

Most successful businesses are a result of many moving parts that rely on hard work, planning, and effective strategies. One concept to generate new business in 2021 is to build your lead generation around your audience, the business’s capabilities, and its budget. It is important to note that nothing is guaranteed and just because you build it does not mean that customers or sales will come. However, there are many things that you can do to turbo-charge your lead generation engine. Below are some suggestions.

Generating A B2B Pipeline of Leads in 2021

  1. Your Website: The first place to start is to take a look at your website and update your site, content, images, and make sure there are no dead links or missing content. You get one chance to make a good impression to your visitors, so make sure that it counts. Also, review your mobile site and make sure that your website loads correctly and that visitors can access all areas.

  2. SEO: If you want to generate leads organically, make sure that your SEO is up to date and that your website is showing up in search engines correctly.

  3. Backlinks: You can pay to promote your site or use referral backlinks sites for your site to gain in search engines. If you choose to pay for a link exchange, there are many services out there, but you have to do your homework to find the right company for you. An easy way to do this organically is to create blog posts, become a “Guest” post blogger and blog for other sites and link back to your site, or you can reach out to similar websites or bloggers with services similar to yours and ask to connect with them.

It’s so easy – eMail Marketing

According to, while 69% of email recipients report emails as spam based on their subject line, 59% of marketers say email is their best channel for revenue generation. Remember, if users are rejecting the email because of its subject line, then make sure that your headers are personal and compelling. Be creative and make your emails stand up from the rest and make sure they look trustworthy. Use high-quality images, case studies, infographics, white-papers, and ebooks. If you do not know how to create compelling content, you may want to hire a graphic designer or content writer.

Speaking of writing content, having a blog on your site will not necessarily bring traffic to your website. The key to having a successful blog is providing content and articles that your audience will benefit from. So, it is essential to know your audience’s needs and wants and to always be one step ahead so that they keep coming back to you for guidance.

Social Media is on FIRE!

As much as you don’t want to sign up for Facebook (Facebook Groups), Twitter, LinkedIn, or any other social format, the truth is for your company to be relevant in today’s market, you need to get on board. Customers expect you to have a social presence of some kind. You don’t have to fill it up with content, but you do need to have one.

Generating New Business in 2021 thru Lead Generation

And finally, don’t forget to have a robust offline B2B lead generation strategy. You may need to do it the good old fashion way and just pick up the phone and use your favorite sales pitch. Before you do, make sure that your scripts are up to date and your content is relevant.

Generating new business In 2021 through lead generation or sales support techniques may be a bit trickier. However, it is still the most effective way of filling up the pipeline of leads that your business needs to succeed.

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