Remember, lead generation is not a single event or even a series of events; it is a process. And as with any process, your lead generation probably has room for improvement.
Increase your program response rates: Get more of the right people in the right companies to respond across multiple tactics through testing.
Improve your lead qualification process: To increase sales ready lead conversion rates, deliver leads that your team really wants based on your universal lead definition.
Increase the communication between sales and marketing: Ensure that “sales ready” leads are being fully engaged by sales. Create joint service level agreement between sales and marketing to reduce time-to-sales follow-up.
Improve lead management and nurturing: Build your marketing pipeline to increase your sales pipeline.
Go beyond demand generation: This will help sales reduce friction in order to close more sales.
Outsource: When in doubt, outsource your lead generation to a well-qualified company, like Grindstone.
Grindstone is a full service, outsourced Business Development Company providing professional sales support and complete sales outsourcing solutions to Domestic and International clients alike. Grindstone specializes in Business to Business (B2B) programs including direct telesales, lead generation, database updating, customer retention, and appointment setting services. Grindstone recruits, manages, and maintains top level talent through a superior management infrastructure. Consistent communication, feedback, and strategy refinement are a core trait. Grindstone is an extension of each client’s business and operates at the highest levels of professionalism. Every client program starts with the goal of establishing a long term ongoing partnership.
If you have any questions, contact Grindstone Business Development by calling 1-888-724-7463 or click here today!
Sources:
5 Dials to Tune in Your Lead Generation Process B2BLEadBlog.com
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