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What are You Communicating to Your Customers or Perspective Business Partners?

It is no secret that communication is a vital component to any business; whether it be communication with an employee, potential client, or perspective business partner, what you say has a profound impact on your business. But did you know you might be saying more with your mannerisms than your words could ever say? There is a reason they call it body language.

This article from explains. It breaks down every element of communication, not just what you verbalize, but what you say with your hands, head, eyes and other gestures.

Sometimes the message you intend to get across is not what you actually communicate. This happens when there is a conflict between what is verbalized and what is transmitted through body language.

“The body is always more accurate in revealing true emotions and feelings.” –LaRae Quy.

We show our emotions through our gestures. We have been doing it since we were babies, and we never broke the habit.


Non-verbal communications come in clusters, just like words forming a sentence. So it is important to pay attention to all the movements a person makes during communication. This will give you a better idea of what they are “really” saying. A single movement could be interpreted any number of ways, but a series of movements narrows down what someone is really feeling.

Tips on Reading Body Language


The head shows the most expressive body language characteristics. There has been a lot of research done on reading facial features and here are some generalizations that you can rely on when trying to read a person’s face to determine whether or not they’re being sincere:

•     Contempt – lip corner tightens and lifts on one side of the face

•     Happy – a real smile will always have crow’s feet wrinkles and pushed up cheeks

•     Surprise – lasts for only a second: eyebrows raised, mouth open, eyes wide open

•     Anger – eyebrows down and together, narrowing of lips


As a general rule, breaks in eye contact are the most important non-verbal gesture. If you suspect deception in a conversation, here are some eye clues to watch for at the point at which they tell a lie:

•     Closing the eyes

•     Covering the eyes

•     Glancing at watch

•     Showing intense interest in fingernails

•     Looking out the window or at the floor

•     Avoid looking you in the eye during the moment of deception

•     Rapid eye movement

•     Raising eyebrows

Eye movements can reveal what a person is focusing on during your conversation.

•     Recalling a visual memory—eyes move upward.

•     Recalling something they heard—eyes move to the side

•     Recalling a feeling—eyes look down and to the right

•     Thinking to oneself—eyes look down and to the left


There are more connections between the brains and the hands than any other body part.

•     Palm up—nonthreatening. Even animals recognize this approach as friendly.

•     Palm down—authority.

•     Pointing finger—leaves a negative feeling in most listeners

•     Squeezing thumb against the fingertips—avoids intimidating the audience

•     Shaking with two hands is meant to convey sincerity and trust. Don’t do this unless you and the other person have a strong bond of some sort. Otherwise, you end up coming across like a smarmy politician.

•     Grasping elbow with left hand—communicates depth of feeling

•     Holding the shoulder with left hand—invades personal space and may result in a hug

So what are you really saying?

If you have any questions, contact the Grindstone Business Development Group by calling 1-888-724-7463 or click here today!

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